The municipality of Fidenza intends to give top priority to the implementation of the datasheet no. 07 of the Municipal Strategic Plan approved in late 2017 and currently in force, which envisages creation of an “activity park” that would be designed to connect the mainly commercial operational centre of Fidenza Village and Fidenza Shopping Park, which has over six million visitors and has developed accommodation and executive functions in recent years along with high-quality food services, to the town centre itself.
A highly strategic area which took a first step towards autonomy with the construction of the largest factory in Italy for the aging, processing, portioning and sale of Parmesan cheese by the Colla S.p.A. company with a construction of 33,000 m2 of Gross Floor Area to be completed in 2020.
As part of an overall plan aimed at limiting the use of the land for construction purposes, Professor Francesco Karrer, scientific coordinator of the Municipal Strategic Plan, instead proposed the identification of this area which, since it occupies land that has not been built on, must have the following characteristics:
- extensive environmental sustainability,
- further improvement of the infrastructure framework,
- strengthening of the ecological system represented by the Rio Rovacchiotto river which constitutes its eastern border and the Stirone stream,
- new employment for the entire affected area.
Assessment of this area in territorial urban planning terms, using Milan and Bologna as reference poles, sees it located in a central position and with the possibility to benefit from proximity to the urban public services network in addition to the services and activities of the operational centre. The general urban planning forecast is a matrix of opportunities whose invariants include the attractiveness of new production sites, excellent environmental sustainability and employment growth.